50th LISBON International Congress on Business and Management Studies (ICBMS-26)

+91 9781001229, +66 62 601 8051, +351 920 619 073

Call for papers/Topics

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

Core Functional Specializations

These topics focus on the traditional, essential functions within a business.

1. Strategic Management & Leadership

  • Corporate Strategy: Analyzing organizational purpose, competitive advantage, and long-term positioning.

  • Strategic Planning: Evaluating the effectiveness of different strategic planning models (e.g., SWOT, Porter's Five Forces).

  • Organizational Change Management (OCM): Strategies for implementing major transformations (e.g., restructuring, M&A integration) and overcoming employee resistance.

  • Crisis Management & Business Continuity: Developing strategies for organizational resilience against economic, political, or natural disasters.

  • Leadership Styles: Investigating the impact of various styles (e.g., Transformational, Transactional, Servant, Ethical) on team performance and employee well-being.

  • Corporate Governance: The relationship between boards of directors, executive teams, and shareholders, focusing on transparency and accountability.

2. Human Resource Management (HRM) & Organizational Behavior (OB) 

  • Talent Acquisition and Retention: The effectiveness of recruitment technologies (like AI), onboarding programs, and strategies for reducing employee turnover.

  • The Future of Work: The impact of remote, hybrid, and flexible work models on productivity, culture, and work-life balance.

  • Diversity, Equity, and Inclusion (DEI): The business case for diversity, managing cultural differences in multinational teams, and eliminating bias in HR processes.

  • Employee Motivation and Engagement: The role of performance appraisal systems, compensation, and non-monetary incentives in driving performance.

  • Organizational Culture: Assessing the link between corporate culture and innovation, ethical behavior, or financial performance.

  • Workplace Wellness and Mental Health: The impact of HR-driven mental health initiatives on employee productivity and absenteeism.

3. Marketing & Consumer Behavior 

  • Digital Marketing Strategy: The effectiveness of platforms like social media, search engine optimization (SEO), and pay-per-click (PPC) campaigns.

  • Consumer Psychology: Analyzing how emotions, online reviews, and cognitive biases influence purchasing decisions.

  • Brand Management: Strategies for building, maintaining, and repairing brand reputation and loyalty in the digital age.

  • Marketing Analytics: Using Big Data and AI to segment markets, predict consumer trends, and personalize marketing messages.

  • Experiential Marketing: The role of immersive technologies (AR/VR) and brand experiences in customer engagement.

  • Ethical Marketing: Investigating issues like greenwashing, data privacy, and the ethics of targeted advertising.

4. Accounting & Finance 

  • Financial Reporting & Disclosure: Trends in International Financial Reporting Standards (IFRS) and the challenges of complex financial instruments.

  • Corporate Finance: Topics like capital structure, dividend policy, and the valuation of Mergers and Acquisitions (M&A).

  • Financial Risk Management: Hedging strategies, credit risk assessment, and the impact of economic crises on financial markets.

  • FinTech and Digital Finance: The disruptive influence of Blockchain, Cryptocurrencies, and Decentralized Finance (DeFi) on traditional banking.

  • Forensic Accounting & Fraud Detection: Techniques for identifying and preventing financial misconduct and white-collar crime.

5. Operations & Supply Chain Management (SCM) 

  • Supply Chain Resilience and Risk: Strategies for managing global supply chain disruptions (e.g., political instability, pandemics).

  • Logistics and Warehousing: Optimization through automation, Green Logistics, and last-mile delivery strategies.

  • Inventory Management: Evaluating the efficacy of systems like Just-In-Time (JIT), Material Requirements Planning (MRP), and the use of AI for demand forecasting.

  • Quality Management: The application of methodologies like Six Sigma and Lean Management to improve operational efficiency.

  • Service Operations: Managing capacity, waiting lines, and quality in service-based industries (e.g., healthcare, tourism).


 

 Cross-Cutting & Emerging Topics

These topics often overlap multiple functional areas and represent the frontier of modern business research.

6. Technology, Data, & Digital Transformation 

  • Digital Transformation (DX): Assessing the impact of digital technologies on business models, organizational structures, and competitive strategy.

  • Artificial Intelligence (AI) in Business: The implementation and ethical implications of Generative AI in decision-making, customer service, and strategic workforce planning.

  • E-commerce & Mobile Commerce: The evolution of online retailing, the impact of mobile apps, and the challenges of cybersecurity in digital transactions.

  • Business Analytics & Big Data: The use of data mining, machine learning, and business intelligence tools to drive data-informed decision-making.

7. Sustainability, Ethics, & Corporate Social Responsibility (CSR) 

  • Environmental, Social, and Governance (ESG): The impact of ESG compliance and disclosure on financial performance, investor confidence, and corporate reputation.

  • Sustainable Business Models: The shift from linear to Circular Economy models and the management of environmental footprint.

  • Business Ethics: Investigating ethical dilemmas, the role of ethical leadership, and strategies for promoting transparency and integrity.

  • Social Entrepreneurship: The creation and management of ventures that prioritize social or environmental impact alongside financial returns.

8. International Business & Globalization 

  • Global Market Entry Strategies: Evaluating the success factors of different approaches (e.g., exports, joint ventures, foreign direct investment).

  • Cross-Cultural Management: The challenges and best practices for leading and motivating diverse, geographically dispersed teams.

  • International Trade Policy: The impact of tariffs, trade agreements, and political instability on multinational corporations (MNCs).

  • Global Supply Chain Decoupling: Assessing the economic consequences and strategic responses to shifts in globalization.

9. Entrepreneurship & Innovation Management 

  • Venture Creation: Factors influencing the success and failure of start-ups, including funding, business model design, and risk management.

  • Corporate Entrepreneurship (Intrapreneurship): Fostering innovation within large, established organizations.

  • Financing New Ventures: The role of Venture Capital (VC), Angel Investors, and crowdfunding in the entrepreneurial ecosystem.

  • Disruptive Innovation: Analyzing how new technologies or business models challenge and reshape established markets.

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